We created a wonderful and unique collection of the greatest music Ennio Morricone composed for movies over the past 70 years, divided into different Themes. Each Theme centers on a different movie genre, together they allow the listener to rediscover the unmatched genius of the greatest movie composer of all time. Starting 70 years ago as an arranger for the piece Mamma Bianca, Ennio Morricone is the emperor of scores and soundtracks. Morricone has always been a huge influence for the likes of Hans Zimmer, Danger Mouse, Muse, Metallica, and many more musicians. He’s one of the most successful composers of all-time, selling over 70 million records and winning dozens of awards.
For this project I’ve created a marketing plan with the idea to reach as many fans as possible, making use of all possible channels (Social Media, online fan groups, on- and offline magazines, influencers etc.) and different kind of content (video’s, playlists, packshots, newsletter, press message). Besides we created a special website for this release, with an overview of the whole series and the individual releases.
After the first release of the series, Western, we had to put a hold on the second part of the series, due to the impact of the Coronavirus.
Statistics after the first release: