In collaboration with the Breaking Bad music supervisor, we created a special 10th anniversary Box Set of 5 x 10″ vinyl records in 5 different jackets, containing the definitive collection of Breaking Bad songs, including tracks by Badfinger, Calexico, America, Fever Ray, Apparat, Marty Robbins, Vince Guaraldi, The Peddlers and many more. Inside the box you’ll find an exclusive Breaking Bad poster and a special “Los Pollos Hermanos” plastic ID badge. The box also includes a 24-page booklet with exclusive pictures and extensive liner notes by Thomas Golubić, Breaking Bad’s music supervisor.
I was responsible for the whole marketing of this project, including licensing all the songs and creating all the content for the on- and offline channels. An overview of statistics:
– Shared on the official Breaking Bad channels (Facebook, Instagram, Twitter)
– Over 1.000.000 video/packshot views on all the socials
– Coverage in all the important music magazines (Billboard, Pitchfork, NME, etc.)