Hugo van den Bos

Brand Manager

In my function as Brand Manager for the record label Music on Vinyl I’m responsible for creating marketing and communication plans, drafting reports, and making concepts for on- and offline channels. Besides I’m creating new opportunities for our soundtrack label At the Movies. In addition, responsible for contributing to possible releases on the label. I’m working in a small team where I present new projects and looking into the statistics of our new releases.

Personal tasks:
– Creating content for the on- and offline channels (website, social media, magazines, blog);
– Writing attractive texts about our releases;
– Designing packshots, mock-ups, advertisements and logos for on- and offline channels (Photoshop, Illustrator);
– Promoting releases on- and offline (press, advertising, campaigns);
– Drafting marketing plans for new releases;
– Compiling reports on our online results;
– Shooting videos for website and YouTube (“making of”, unpacking, specials);
– Monitoring the expanding of our brand;
– Writing articles for our blog;
– Thinking of new concepts;
– Analyzing the website to improve the SEO and adding new content;
– Responsible for the weekly newsletter;
– Reading articles about the latest developments in marketing/communication;
– Co-decide on the release of new titles.

Projects I’ve worked on:
Breaking Bad 10 years anniversary Box set
Ennio Morricone Themes collection

Collected series
Todd Rundgren series
Record Store Day

Social Media channels:
Facebook
Instagram
Twitter
Youtube
– Linkedin

Music On Vinyl is one of the world’s largest vinyl record labels, that releases high quality 180 gram LP and 7″ vinyl pressings of titles licensed from a wide range of record companies and artists who control their own repertoire.

Music Journalist

For 7 years I was responsible for my own music site called Platendraaier. This was an online music magazine about vinyl and info related to music, such as record stores (Europe), music fairs (Europe), album covers, and concert venues. In addition, I wrote album- and festival reviews, created songs- and album lists, and shared information about sound equipment. Different people worked for the magazine and as the editor in chief, I was also responsible for all the content we created. In 2014 and 2015 I organized the yearly election for the best records stores in The Netherlands. The website received over 150.000 unique visitors in 2017 and had a large following on social media. With my specialization in SEO (Search Engine Optimization) the website was highly ranked in Google and I updated the website regularly to see what kind of improvements had en affect on the ranking.

Statistics:
– Wrote about 130 in-depth album reviews;
– Created background stories for more than 400 songs;
– Discussed 130 music documentaries;
– Told about the creation of 200 record covers;
– Developed over 30 music lists;
– Drafting comprehensive articles about sound equipment.

Traveler

Since 2012 I’m traveling to different parts of the world to discover countries and other cultures. During the years I’ve visited many places in Asia (Thailand, Vietnam, Laos, Cambodia, India, and Indonesia),  Central and South America (Peru and Cuba) and Africa (Egypt). The best part of traveling is to learn about other cultures, meeting the locals, and alternating between visiting urban areas and nature. Besides, it’s the best way to learn about the different ways people live and to discover that living in a free country cannot be taken for granted. As I’m living in a country with many possibilities and good health care I’ve learned that taking care of other people is important. Even if you can do a small thing for the people out there (for example buying stuff in stores who give the money to local organizations) it’s something that will give you more understanding about how lucky we are to live in a society where everything is well organized.

ABOUT ME

I’m Hugo, a twenty-nine-year-old guy from The Netherlands who’s working as Brand Manager for a music label. I’m interested in all kinds of subjects related to the online web, such as web development, social media, SEO, advertising, and analytics.

In my spare time, I like to spend time on my love for music. I’ve got a large collection of vinyl records covering all kinds of music genres (rock, jazz, blues, folk, country, indie etc.).  Besides listening to music I often go to concerts.

In the last couple of years, I backpacked through different parts of Asia and Central and South America. The best part of traveling is to learn about other cultures, meeting the locals, and alternating between visiting urban areas and nature.

Besides my studies, I practiced athletics for over eighteen years. Specifically aimed at long distances, where I’ve increased the duration and intensity of the running sessions over the years. The performance became better and better, but I got a backlash after the summer of 2012. Then I tried to rebuild the workouts for different periods of time. I decided to stop running after yet another setback in February 2014. After cycling for years on my mountain bike I decided to start running again in the summer of 2018. Nowadays I’m running 1 or 2 times a week and cycling over 150K a week. A few times a year I participate in a running event, mostly 10K (35-36 minutes) or 15K (54-56 minutes).

Other hobbies: visiting musea, going to the movies, making city trips, cooking and baking, reading (fiction and non-fiction).

Certificates: Professional Scrum Master I (PSM I)

Music Journalism
100%
Content Marketing
90%
Online Communication
90%
SEO
90%
Analyzing
90%
Web Developing (HTML/CSS/PHP)
85%
C#
70%

"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything"

Plato

"Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living."

Miriam Beard

Some Fun Facts

Albums Listened
Cities Visited
Kilometers Ran
Packshots Created

Contact Me

If you like to ask me a question, make a suggestion or if you’re in need to contact me you can use the form below. You can also reach me on different social media channels (bottom of the page).