Hugo van den Bos

Brand Manager

In my function as Brand Manager for the record label Music on Vinyl I was responsible for creating marketing and communication plans, drafting reports, and making concepts for on- and offline channels. Besides created new opportunities for the soundtrack label At the Movies. In addition, responsible for contributing to possible releases on the label. I worked in a small team where I presented new projects and campaigns.

Personal tasks:
– Creating content for the on- and offline channels (website, social media, magazines, blog);
– Writing attractive texts about new releases;
– Designing packshots, mock-ups, advertisements, and logos for on- and offline channels (Photoshop, Illustrator, Indesign);
– Promoting releases on- and offline (press, advertising, campaigns);
– Drafting marketing plans for new releases;
– Compiling reports on the online results;
– Shooting videos for website and YouTube (“making of”, unpacking, specials);
– Monitoring the expansion of the brand;
– Writing articles for the blog;
– Thinking of new concepts;
– Analyzing the website to improve the SEO and adding new content;
– Responsible for the weekly newsletter;
– Co-decide on the release of new titles.

Projects I’ve worked on:
Breaking Bad 10 years anniversary Box set
Ennio Morricone Themes collection

Collected series
Todd Rundgren series
Record Store Day

Social Media channels:
Facebook
Instagram
Twitter
Youtube
– Linkedin

Music On Vinyl is one of the world’s largest vinyl record labels, that releases high-quality 180 gram LP and 7″ vinyl pressings of titles licensed from a wide range of record companies and artists who control their own repertoire.

Digital Marketer

As a Digital Marketer for Bocca Coffee I’m responsible for creating and implementing the online marketing strategy. This includes ensuring structured content planning and creative productions by tapping into new segments and channels.

Personal tasks:
– Responsible for growth in the number of visitors and conversions;
– Using all facets of search engines, including Google Advertising;
– Development of customer journeys in the design of the website & webshop;
– Creating target-specific landing pages and optimize them for conversions;
– Segmenting target groups and translate them into targeted campaigns;
– Optimizing the findability of products via search engines and price comparators;
– Communicating core values ​​of Bocca through every conceivable channel;
– Improving the SEO (competition analysis, keyword research, CTR strategy);
– Content marketing (landing pages, keyword marketing, RankBrain, social media);
– Implementation with different tools (Search Console, Tag Manager, A/B testing);
– Website / webshop maintenance.

Social Media channels:
Instagram
Facebook
Twitter
Youtube
Linkedin

Our journey began nearly two decades ago in Ethiopia when our founder Menno – then a trader of organic sesame seeds – stumbled upon a hillside of beautiful coffee trees ripe with red cherries. It was love at first taste. Menno vowed then and there to introduce it back home – help the farmers he’d befriended to get organic certification– and make them benefit from their hard work.

Music Journalist

For 10 years (with a break between 2018 and 2021) I’m responsible for the music site called Platendraaier. This is an online music magazine about vinyl and info related to music, such as record stores (Europe), music fairs (Europe), album covers, and concert venues. In addition, I write album- and festival reviews, create songs- and album lists, and share information about sound equipment. Different people work for the magazine and as the editor in chief I’m also responsible for all the content we creating. In 2014 and 2015 I organized the yearly election for the best records stores in The Netherlands. The website received over 150.000 unique visitors in 2017 and has a growing following on social media.

Statistics:
– Wrote about 130 in-depth album reviews;
– Created background stories for over 400 songs;
– Discussed 130 music documentaries;
– Told about the creation of 200 record covers;
– Developed over 30 music lists;
– Drafting comprehensive articles about equipment.

ABOUT ME

I’m Hugo, a thirty-year-old guy from The Netherlands who’s working as a Digital Marketer for a specialty coffee brand. I’m interested in all kinds of subjects related to marketing and communication, such as content marketing, drafting plans, social media, advertising, and analytics.

In my spare time, I like to spend time on my love for art and culture. I’ve got a large collection of vinyl records covering all kinds of music genres (rock, jazz, blues, folk, country, indie, etc.). Besides listening to music I often go to concerts. I own a Cineville and Museum card, so I really like visiting new exhibitions in museums and the latest arthouse films in local cinemas.

In the last couple of years, I backpacked through different parts of Asia and Central and South America. The best part of traveling is to learn about other cultures, meeting the locals, and alternating between visiting urban areas and nature. Traveling enriches my life and teaches me how we can all make this world a little better.

Besides my studies, I practiced athletics for over eighteen years. Specifically aimed at long distances, where I’ve increased the duration and intensity of the running sessions over the years. The performance became better and better, but I got a backlash after the summer of 2012. Then I tried to rebuild the workouts for different periods of time. I decided to stop running after yet another setback in February 2014. After cycling for years on my mountain bike I decided to start running again in the summer of 2018. Nowadays I’m running 1 or 2 times a week and cycling over 150K a week. A few times a year I participate in a running event, mostly 10K (35-36 minutes) or 15K (54-56 minutes).

Other hobbies: making city trips, cooking, baking, reading (fiction and non-fiction).

Certificates: Professional Scrum Master I (PSM I)

SKILLS

Content Marketing
95%
Brand Management
95%
Online Communication
90%
Music Journalism
90%
SEO
90%
Analyzing and drafting reports
90%
Project Management
85%
Web Developing (HTML/CSS/PHP)
85%

"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything"

Plato

"Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living."

Miriam Beard

Some Fun Facts

Albums Listened
Cities Visited
Kilometers Ran
Marketing Plans Created

Contact Me

If you like to ask me a question, make a suggestion or if you’re in need to contact me you can use the form below. You can also reach me on different social media channels (bottom of the page).