Hugo van den Bos

Brand Manager

In my function as Brand Manager for the record label Music on Vinyl I’m responsible in creating marketing and communication plans, drafting reports, analyses and concepts for on- and offline channels. Besides I’m creating new opportunities for our soundtrack label At the Movies. In addition, responsible for contributing to possible releases on the label. Working in a team with a proactive attitude and with the focus on the results.

Personal tasks:
– Creating content for the on- and offline channels (website, social media, magazines, blog);
– Writing texts about our releases;
– Designing packshots, mock-ups, advertisements and logos for on- and offline channels (Photoshop, Illustrator);
– Promoting releases on- and offline (press, advertising, campaigns);
– Drafting marketing plans for new releases;
– Compiling reports on our online results;
– Shooting videos for website and YouTube (“making of”, unpacking, specials);
– Monitoring the expanding of our brand;
– Writing articles for our blog;
– Thinking of new concepts;
– Responsible for the weekly newsletter;
– Reading articles about the latest developments in marketing;
– Co-decide on the release of new titles.

Music On Vinyl is a vinyl-only record label that releases high quality 180 gram LP and 7″ vinyl pressings of titles licensed from a wide range of record companies and artists who control their own repertoire.

Music Journalist

For 7 years I was responsible for my own music site called Platendraaier. Am online music magazine about vinyl and info related to this subject, such as record stores, music fairs, album covers and concert venues. In addition I wrote album- and festival reviews, creating songs- and album lists and shared information about sound equipment. In 2014 and 2015 I organized the yearly election for the best records stores in The Netherlands. The website received over 150.000 unique visitors in 2017 and has a large following on social media.

Statistics:
– Wrote about 130 in-depth album reviews.
– Created background stories for more than 400 songs.
– Discussed about 130 music documentaries.
– Told about the creation of 200 record covers.
– Developed over 30 music lists.
– Drafting comprehensive articles about sound equipment.

Traveler

I like travelling all around the world. The last couple of summer vacations I backpacked through different parts of Asia including India, Vietnam and Thailand. The best part of travelling is to learn about other cultures, meeting the locals and alternating between visiting urban areas and nature. The freedom of travelling is to be found in the many great adventures you will be experiencing and all the people you will meet.

ABOUT ME

I’m Hugo, a twenty-seven year old guy from The Netherlands who’s working as a Brand Manager for a vinyl music label. I’m interested in all kind of subjects related to the online web, such as web developing, social media, SEO and analytics.

I really like spending time on my love for music. I’ve got a large collection of vinyl records covering all kinds of music genres. On my website you’ll find information about vinyl releases, fairs, record stores and well-known album covers. On the blog you can read the last album reviews and about my visits to record stores all over the country.

During the summer vacation I’m traveling all around the world to visit places that appeals to me. These are mainly countries with a impressive culture, historical sights, diversity in the landscape, tropical climates and delicious food and drinks.

Besides my studies I practiced athletics for over eighteen years. Specifically aimed at long distances, where I’ve increased the duration and intensity of the running sessions over the years. The performance became better and better but I got a backlash after the summer of 2012. Then I tried to rebuild the workouts for different periods of time. I decided to stop running after yet another setback in February 2014. Nowadays you can find me on my mountainbike, cycling around 150 km a week.

Music Journalism
100%
Content Marketing
90%
Online Communication
90%
SEO
90%
Analyzing
90%
Web Developing (HTML/CSS/PHP)
85%
C#
70%

"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything"

Plato

"Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living."

Miriam Beard

Some Fun Facts

Albums Listened
Cities Visited
Kilometers Runned
Records Bought

Contact Me

If you want to ask me a question, make a suggestion or if you’re in need to contact me you can use the contact form. You can also reach me on different social media channels.